DESIGN STRATEGY & RESEARCH
The perfect solution requires a perfect understanding of the problem. We begin each project by building a detailed and accurate picture of the end user, the problem your product will solve for them, and the context in which your product will be used. We also conduct research into other products in the market, analysing the competition and building our understanding of what works and what doesn’t. Having established all of this, we are able to define a clear strategy for the project.