Leitz IQ & Rexel Optimum Auto-feed Paper Shredders
Acco is one of the world's largest manufacturers of branded academic, consumer and business products. It is home to two of the biggest names in office equipment: Rexel, a household name in the UK; and Leitz, a premium European brand of products designed for exceptional performance and style.
The OPD team was tasked with completing the industrial design for a range of auto feed document shredders for each brand.
The autofeed ranges were designed to have a strong aesthetic synergy with other Rexel and Leitz shredders whilst maintaining distinction both from one another and from the existing manual feed machines for each brand.
A simple white and silver colourway for Leitz, and sleek black and silver for Rexel, provide a clean look in keeping with the respective brand identities and are suitable for use in both home and office environments. Bold, striking design details ensure that the products command attention even when shown as small images on the pages of Amazon and office stationery catalogues.
As high-end professional models, contemporary aesthetics, intuitive usability, high quality build and durability were key elements to success and to growing the Leitz and Rexel premium brand integrity.
We began by producing and presenting to the client a wide range of concept sketches to explore various forms, finishes and interfaces. As a group, we evaluated the concepts, then refined the preferred aspects and developed digital sketches to delve deep into the details of the designs and hone the final design concept.
With final concepts approved, the designs moved into 3D CAD surface capture, to ensure that the design intent is maintained throughout the transition from 2D to 3D. This data - alongside photorealistic renderings - provided the basis for all the downstream engineering work.