Concept Design
Ideation
When faced with a new design challenge, our team employs a combination of user research, customer insights and creative brainstorming techniques to generate fresh, innovative concepts.
Concept Design
Visualisation
We bring concepts to life through sketching, digital rendering, photorealistic visualisations and virtual reality. High quality visualisations are a key part of the design process and can also help you to convey your product to a wider audience including staff and investors.
Concept Design
Styling
In addition to being highly practical and functional, a product must also be visually appealing and desirable to the user. As a multi-award winning design team, we’re passionate about aesthetics, and keep a finger on the pulse of emerging design trends.
Concept Design
Brand embodiment
Our team will ensure that your product truly embodies your brand and its values. We have the expertise to create an entirely new visual design language for your brand, or can work with your existing brand language to ensure a cohesive aesthetic across a range of products.
Concept Design
Colour, Material and Finish (CMF)
We use the latest 3D rendering technology to create photorealistic colour studies that help us, together with our clients, to make informed aesthetic decisions.
Concept Design
CAD capture
Translating concept sketches into a 3D CAD surface model is a key step in maintaining the design intent from initial concept into the downstream engineering and development processes. Our designers are highly skilled CAD modellers and will ensure that the details of design concepts match the product vision and are both manufacturable and achievable.
Concept Design
Model making
With an extensive workshop, state of the art in house 3D printing facilities and a trusted network of suppliers, we are able to produce everything from simple foam space models to fully functional visual demonstration prototypes. These models allow our clients not only to see, but to experience the aesthetics, scale, ergonomics and function of a product at crucial points throughout the design journey.
Concept Design
Human factors and Ergonomics
We pride ourselves on our ability to create effective, intuitive, and ergonomic design solutions based on the needs of the user. Utilising a mixture of anthropometric data, physical mock-ups and 3D simulation, we are able to validate a concept’s ease of use throughout the design process.