Innovation is what can set apart a great idea or technology solution from being just ‘another product’. As well as providing a competitive advantage, it may help you generate valuable Intellectual Property (IP) and make your product stand out in a crowded marketplace.
Sometimes the only way to get to the very heart of a brief is by defining the problems that need to be solved along the way. Breaking these down to the core issues means that we can assess each one through the lens of innovation – and try to understand what could be done differently and how it could help the overall design.
With so many potential opportunities out there it can sometimes be hard to see the wood for the trees. Using our Opportunity Mapping tool™ we can help you plot a range of options so that you can prioritise your optimal plan for success.
Our creative tools, techniques and innovation exercises can help you see your idea in different ways. Digging deep into any challenges that need solving, these energising sessions can be used to help focus decision making or simply as a way of generating a large number of ideas, quickly.
When you’re designing a product, the opportunities can be limitless. Defining a clear specification helps keep the core requirements and user needs central to your product design pathway, helping your product reach the market on time and delighting your end users.