headphones

Keep™ needed to expand its range and audio headphones offer to maintain its position as a market leader in its key markets.

OPD were tasked with bringing a new visual design language and improved usability to support brand growth in Keep's core market.

The range was initially aimed at growing the core segment in their key domestic demographic, but it was apparent in our workshops that there was an unmet opportunity to expand the brand's appeal beyond its core users was , improve on useability, comfort, robustness and create global appeal.