Insights and strategy
Services that make it happen
Customer insights
How well do you understand your customers? User-centred design focuses on what is most important to the people who will be using your product. Focus groups, questionnaires, ethnography and human factors explore your customer needs, bringing clarity and direction to the subsequent design process.
Competitor analysis
Get under the skin of your competition. Competitor analysis and product teardowns give insights for how you can differentiate your offering and identify opportunities for innovation.
Technology scouting
Cool technologies appear all the time, offering new and exciting opportunities for product development. Exploring and evaluating these trends helps integrate latest thinking into your design.
Go-To Market strategy
Do you have a great idea but don’t know how to turn it into an actual product? Have you developed a technology that could be applied in multiple sectors? Do you need help developing a strategy to secure investment or funding? Is your intellectual property protected? Our experienced team will deliver a robust go-to-market strategy.
Brand Vision
Does your brand have a unique personality? mission statement? ethos? Your brand is defined by so much more than your products and services. Developing or refining your brand can help clarify what drives your business and how to follow this path to succeed.
Kickstarting Innovation
Our creative tools, techniques and innovation exercises help you see your idea in different ways. Digging deep into any challenges that need solving, these energising sessions are used to help focus decision-making, or simply as a way of generating a large number of ideas quickly.
Stakeholder Analysis
Put yourself in the mindset of the intended user of your product. Creating detailed persona’s means you can understand the issues, needs and desires of those using or buying your product in order to positively influence the direction of your design.
Problem Definition
Sometimes the only way to get to the very heart of a brief is by defining the problems that need to be solved along the way. Breaking these down to the core issues means that we can assess each one through the lens of innovation – and try to understand what could be done differently and how it could help the overall design.
Opportunity Mapping
With so many potential opportunities out there it can sometimes be hard to see the wood for the trees. Using our Opportunity Mapping tool™ we can help you plot a range of options so that you can prioritise your optimal plan for success.
Specification Definition
When you’re designing a product, the opportunities can be limitless. Defining a clear specification helps keep the core requirements and user needs central to your product design pathway, helping your product reach the market on time and delighting your end users.