Human factors


Services that make it happen

The exploration and user research phase involves the HF team identifying and empathising with the end-users (and other stakeholders) of the device. The exploratory research can typically include; user journey mapping, persona creation, in-depth interviews, and focus groups. This research can also identify weaknesses in existing products, helping to shape more effective and innovative solutions due to an in depth understanding of the users’ pain points.
It’s important to start this phase with a clear product concept to drive the direction of research through thorough task analysis.

Armed with the ability to empathise with users, internal design evaluation can be completed utilising rapid, low-fidelity prototyping. HF teams can quickly simulate product usage to identify usability issues, inefficiencies, and areas of potential confusion, providing the opportunity to further improve the devices ease of use, user satisfaction, and performance.
Testing early and efficiently allows HF teams to develop a deep understanding of the problems faced, furthering the drive towards innovative solutions.

Our HF team are experienced in designing and executing complex usability testing simulations. Working alongside a network of trusted partners for recruitment and facilitation, we have successfully delivered studies across a diverse range of high-risk sectors.
Formative studies are expected to result in observed use errors. It’s important to invest the time in consolidating and categorising these errors before conducting thorough root-cause analysis to inform the direction of design iteration. Complex devices often need multiple formative studies to understand and mitigate risks.
User studies can also be a useful mechanism for evaluating point-of-care devices against CLIA certificate of waiver requirements (US only), ensuring that designs meet the highest standards for usability and safety in clinical environments.

HF teams are experienced in designing all the instructional material required for usability testing, ensuring they remain on path to production and market release.
It’s important to clearly define the target market prior to starting development. HF teams provide support in preparing HF documentation from HFE plans, protocols and HFE reports for regulatory submissions in the US, UK, and EU.
OPD is also accredited to ISO13485 Quality Management standard.